Privacy Policy
Your privacy is important to us. This Privacy Policy describes how Nature Chá handles personal data and information related to the use of the website, including institutional pages, editorial content, contact forms, browsing features, embedded third-party content, consent preferences, and, where applicable, technologies related to digital advertising.
By accessing and using the website, you declare that you have read and understood this Privacy Policy.
1. Who we are
Nature Chá is a digital portal featuring editorial, informational, and institutional content about teas, infusions, herbs, natural wellness, and related topics.
The project is created and operated by Altus Code, which is responsible for the website administration and official contact channels.
Website operator: Altus Code
Contact channel for privacy matters: support@naturecha.com
2. What data we may collect
We may collect data in the following situations:
a) Data provided by you. When you contact us through a form or email, we may receive data such as your name, email address, message subject, message content, and any other information you choose to provide voluntarily.
b) Technical browsing data. While you use the site, we may record technical information necessary for operation, security, and experience improvement, such as IP address, browser type, browser language, operating system, pages accessed, access date and time, referring URL, device information, and technical logs related to errors, performance, and security.
c) Usage and consent preferences. The site may store preferences related to user experience, such as selected language, visual theme, technical browsing preferences, and consent choices.
3. How we collect this data
Collection may occur when you browse the site, when you send a message through our contact channels, when you interact with buttons, forms, menus, and interface features, and through cookies, local storage, and similar technologies, when applicable.
4. For what purposes we use the data
We may process information to:
- operate, maintain, and protect the website;
- respond to messages and requests sent by users;
- improve content, performance, accessibility, and usability;
- store browsing preferences;
- record consent choices;
- prevent abuse, fraud, unauthorized access, and security incidents;
- comply with legal, regulatory, or administrative obligations;
- document communications and respond to privacy-related requests;
- when applicable, enable, limit, measure, and manage digital advertising resources and consent-related preferences.
5. Legal basis for using information
The processing of information may occur according to the nature of the interaction carried out on the site, including when necessary to respond to a request made by you, when necessary for the operation, security, and functioning of the site, when there is consent in cases where it is required, and when necessary to comply with a legal or regulatory obligation.
6. Data sharing with third parties
Nature Chá does not sell users' personal data.
If necessary for the operation of the site, some data may be processed by service providers acting on our behalf, always within limits compatible with the purpose of the contracted service. These third parties may include, as applicable, hosting and infrastructure services, content delivery services, contact form and message processing services, technical providers related to site security, stability, and maintenance, and advertising technology, measurement, or ad delivery providers, where applicable.
When third-party services are used for advertising, measurement, or monetization, they may process technical data, online identifiers, cookies, local storage, and navigation-related information in accordance with their own policies and as permitted by applicable law.
7. Contact Forms
When using the website contact form, you acknowledge that the data submitted will be processed to review and respond to your request.
To enable the receipt and forwarding of messages sent through the form, Nature Chá may use third-party services specialized in form processing, such as Web3Forms. In such cases, the data provided in the form, such as name, email address, subject, message, and technical information related to the submission, may be processed by this provider to deliver the request to the website’s contact channel.
To protect the form against spam, abuse, and automated submissions, the website may use human verification and abuse prevention technologies, such as hCaptcha. These technologies may analyze technical information and interaction signals necessary to verify whether the action was performed by a person, including data such as IP address, browser information, device, date and time, interaction behavior with the widget, and verification tokens.
The use of these technologies is intended for security, fraud prevention, form protection, and maintenance of the integrity of the contact channel.
We ask that you do not submit sensitive data or excessive information that is unnecessary for the context of the message.
For more information, please refer to the respective providers’ policies: Web3Forms Privacy Policy and hCaptcha Privacy Policy.
8. Embedded third-party content, videos, and YouTube
The website may embed third-party content, such as videos hosted on YouTube, to present editorial, institutional, or demonstrative materials related to Nature Chá.
Whenever possible, videos may be embedded using YouTube’s privacy-enhanced mode through the youtube-nocookie.com domain. This mode is designed to reduce certain data uses related to embedded video viewing, including personalization of the user’s experience on YouTube and ad personalization outside the website.
Even in this mode, when a video player is loaded or when the user interacts with it, certain technical information may be processed by YouTube/Google, such as IP address, browser information, device information, referring page, date and time of access, technical player parameters, and data related to interaction with the video.
The processing of such information by third-party services is carried out according to those providers’ own policies. Nature Chá does not fully control the technologies, cookies, identifiers, or data processing practices adopted by YouTube, Google, or other embedded external services.
Where required by applicable law or by the preferences configured on the website, certain embedded content may depend on consent or on an action by the user before being loaded.
For more information, please refer to the Google Privacy Policy and YouTube’s official information about embedding videos in privacy-enhanced mode.
9. Cookies and similar technologies
Nature Chá may use cookies, local storage, and similar technologies to enable essential website features, remember browsing preferences, improve stability and user experience, record consent-related choices, and, where applicable, support measurement and digital advertising resources.
More detailed information about cookie categories, analytics cookies, advertising cookies, similar technologies, third parties involved, and management options is described in our Cookie Policy, which should be read together with this Privacy Policy.
10. Digital advertising, Google AdSense, and consent
Nature Chá may display ads through Google AdSense and related digital advertising technologies.
Third parties, including Google and its partners, may use cookies, local storage, online identifiers, web beacons, and similar technologies to display ads, limit ad repetition, measure performance, prevent fraud, and, when permitted by applicable law and by the user’s consent choices, personalize advertising.
Google uses advertising cookies, including cookies associated with its ad technologies, historically known as DoubleClick, to help serve ads on partner websites. The use of these technologies may allow Google and its partners to display ads based on the user’s visits to this website and/or to other websites on the internet.
When required by applicable law, especially for users located in the European Economic Area (EEA), the United Kingdom, and Switzerland, the website will request consent for the use of cookies or local storage and for the collection, sharing, and use of personal data related to ad personalization.
Users may manage their consent preferences at any time through the link, available in the website footer, which allows them to review or change choices related to analytics cookies and advertising cookies.
For more information about how Google uses data in advertising, users can refer to How Google uses information from sites or apps that use our services and manage preferences in Google Ad Settings.
11. Data retention
We keep data only for as long as necessary to fulfill the purposes described in this Policy, respond to and follow up on communications sent by users, comply with legal obligations, and safeguard the rights, security, and integrity of the site.
12. Security
We adopt reasonable technical and organizational measures to protect the information under our responsibility against unauthorized access, misuse, alteration, disclosure, or improper destruction.
13. External links
The site may contain links to third-party websites, platforms, and services. Nature Chá does not control the content, policies, or practices of those external environments.
14. User rights
You may contact us to request, when applicable, confirmation of data processing, correction of provided information, deletion of data submitted through our channels, clarifications about this Policy, and information about consent preferences.
To exercise these rights or ask questions, write to: support@naturecha.com
15. Children's and adolescents' privacy
The site is not specifically directed at children. If a legal guardian understands that a minor has inappropriately provided personal data through our channels, they may request contact for review and appropriate measures.
16. Changes to this Policy
We may update this Privacy Policy periodically to reflect legal, technical, operational, editorial, or new-service-related changes on the site.
The most recent version will always be published on this page with the respective update date.
17. Contact
If you have any questions about this Privacy Policy or the handling of information on the site, please contact us at:
Email: support@naturecha.com