Explore section: Tea Curation & Market

Tea Curation & Market

Learn how to read labels, recognize real quality, understand harvests, and buy with more discernment and less impulse.

About this section

Buying high-quality teas requires discernment and repertoire. The market is full of options, but knowing how to read between the lines of a label is what guarantees an honest cup. Develop your critical eye to recognize freshness, harvests, and the integrity of the leaves.

How to explore this theme

In this path, the reading order makes a difference. Understand 'What Defines a Premium Tea' to calibrate your level of sensory expectation. Then move on to the practical guides about reading labels and apply this new knowledge to your next purchases.

Articles in this section

Frequently asked questions

Is it worth investing in loose-leaf teas instead of regular tea bags?

In the vast majority of cases, yes. Good-quality loose leaves keep their essential oils intact and need physical space to expand in water, the so-called 'dance of the leaves', delivering far more flavor, aromatic complexity, and beneficial compounds than the broken tea dust, known as fannings or dust, found in commercial supermarket tea bags.

How can I identify the freshness and quality of a tea when buying it?

Trust the brand’s transparency and your own senses. An excellent tea should have a pronounced aroma even when dry and show leaves with vibrant colors. Avoid faded, grayish, or brittle-looking leaves. Good curation will always inform the specific region of origin, exact ingredients, and harvest year or batch on the label.

What do those complex letters and acronyms, such as FTGFOP, mean in some teas?

These acronyms represent the Leaf Grading system, used mainly for black teas from India, Sri Lanka, and Nepal. An acronym such as FTGFOP, Finest Tippy Golden Flowery Orange Pekoe, does not describe the flavor, but rather the excellence of the hand-plucked harvest, indicating a lot containing the youngest, whole leaves rich in golden buds, known as tips.